The purpose of this case is to look at Zipline's product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-SM322

発行日：2019/10/2

登録日：2020/4/30