This case describes the transformation of the UK's oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking institution to a customer-aligned and digital-first technology organization. The case parallels Lloyds' business transformation with the growth of its digital-focused Transformation division - which commenced as a small hundred-person task force and ultimately grew to comprise one third of the bank's 70,000 employees.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-SM329

発行日：2019/11/9

登録日：2021/8/19