ResMed, Inc. - Promoting Better Sleep Throughout the World
通常価格
¥1,474 JPY
通常価格
セール価格
¥1,474 JPY
単価
あたり
This case introduces the story of RedMed, the leading provider of sleep apnea devices. The company, founded by Dr. Peter Farrell and Dr. Colin Sullivan (the device's inventor) in Australia, quickly became international. The company set up a second headquarters in San Diego and soon was selling devices in Europe, Asia and the Americas, in addition to its "home" market. The case addresses the various strategies the company followed to establish a position and gain leadership in its various international markets.
【書誌情報】
ページ数:32ページ
サイズ:A4
商品番号:HBSP-SM97
発行日:2002/2/1
登録日:2010/5/14