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Indian Premier League: Bollywood and Entrepreneurship Transform a Sport

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This case can be used to discuss entrepreneurship in which a fresh approach is taken to a traditional activity. It can be used to discuss the relationship between international governing bodies (such as sports governing boards) and national organizations, which can share common objectives and activities, while simultaneously pursuing projects that may have conflicting interests. It can also be used to discuss responses to changes in the basic underpinnings of a business (in this case, the economic and security situations).

【書誌情報】

ページ数:33ページ

サイズ:A4

商品番号:HBSP-SPM38

発行日:2009/3/24

登録日:2009/5/26

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