Best Western (BW) is striving for global brand leadership in the broad worldwide mid-scale lodging market. Management must decide how best to strategically position the Best Western brand in an increasingly competitive lodging environment. There is also the need to provide direction and connection to BW's affiliates and members worldwide to ensure that marketing and business success in different markets is not isolated and random. How to achieve this goal presents management with many organizational, marketing, and branding challenges.

【書誌情報】

ページ数：41ページ

サイズ：A4

商品番号：HBSP-TB0393

発行日：2003/1/1

登録日：2015/7/15