The case presents the dilemma of Vivek Gupta, director Sanmarg pvt limited as he contemplates the road ahead for the 70 year old Hindi daily-Sanmarg. Headquartered in Kolkata and catering to the Hindi literate of west Bengal, Sanmarg also came out with state level editions from Bihar, Orissa and Jharkhand. The 16 page daily newspaper had stayed constant in its offering and only lately had come out with an on-line version. Was this consistency a strength or did the customer seek variety? Was it time to reinvent the newspaper? Or would it be easier to tap the untapped potential of neighboring states? Digital new age media and English dailies eying the language market demanded quick action. Makeover or market expansion, what was the right path for Sanmarg?

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-TB0463

発行日：2016/12/1

登録日：2017/1/30