The case presents the dilemma of Sita Sen, Assistant Marketing Director at the Tudor House hotel. A disgruntled customer had posted his experience regarding a mishap with the cake order he had placed with the hotel on a Facebook food group. Now there was heated discussion happening around it and the VP for hospitality at the Tudor House had also been tagged in the conversation. After a meeting of the executive team at the Tudor House, the responsibility of handling the grievance had been given to Sita. This might set a precedent for a series of similar complaints if posted on the Facebook group, so would it be better to do nothing? Or maybe an apology should be offered? Cash or coupons? Something in kind? To give or not to give, that was the question.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-TB0465

発行日：2016/11/1

登録日：2016/12/20