The case uses the backdrop of a bitter battle between Nelson Peltz, the activist shareholder and founder of Trian Partners and the management of Procter & Gamble. The battle focused on the future strategic direction of the company. While Nelson Peltz identified a host of concerns ranging from poor brand management and innovation failures to weak corporate governance and P&G's insular culture, the management of P&G countered that it had a sound strategy in place that it was executing and that the initial results were indeed quite positive. The case explores the major strategic questions that P&G confronts at the time of the battle. It offers a wealth of information about trends in the fast moving consumer goods sector globally allowing for a nuanced discussion of strategic options available to competing firms. Combined with a discussion of management imperatives at P&G, the case provides the basis for the key decisions that the reader is expected to make regarding the proxy battle.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-TB0531

発行日：2018/1/1

登録日：2018/12/27