Swartzberg knew his expansion model was working but wondered if the strategy of partnering with insurance companies was not limiting the potential of South-Africa-based Vitality Group. Swartzberg was concerned about the possible limitations of this model and wondered if the time had come for Vitality to acquire a license and go it alone as a fully-fledged insurance company in a new market. According to Swartzberg, "We are an insurance company; however, we sell our intellectual property internationally. So far it's going well and we are successful. Our dilemma is whether we should have our own license in a country, take the risk ourselves, and get involved in capital investment? Or should we continue with our existing business model of offering intellectual property to partners and expand along with them?"

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-TB0541

発行日：2018/1/1

登録日：2019/2/21