This case depicts the fascinating success story of Promamec, a family-owned business and an unexpected healthcare champion, amid unprecedented business environment changes, in Morocco's business capital, Casablanca. Known as one of the poorest Arab countries in the world, Morocco has become an emerging market that has attracted many foreign investors. Competition has intensified and financial resources have become more limited for Promamec. More specifically, the case draws attention to a crucial leadership transition between generations (2006) and a game-changing strategic decision (2018) to ensure future prosperity. This success story brings together several business disciplines including but not limited to strategy and entrepreneurship. Until 2018, Promamec's leadership created permanent value for more than three decades, growing organically at a double-digit rate in one of the most challenging business environments in the world. However, the son of the founder who remains the major shareholder must then make a very challenging decision: keep the business ("baby" of his father) in the family or sell it to private investors?

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-TB0627

発行日：2020/12/31

登録日：2021/4/14