The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and internal reasons for the change, and what Yonyou did internally to make the transformation happen. In (2013) when the new strategy was launched, Yonyou faced typical problems as it transformed into an Internet-based platform company. These included: Capitalizing on its past strengths to support the new models; simultaneously both changing its business model and stabilizing its business in a stressed industry; attracting and retaining new staff without incurring serious cultural dilution.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-TU0066

発行日：2014/7/15

登録日：2014/8/20