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Cheetah Mobile: Cross-Cultural Clashes Within a Technology Company Born Global

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As a Chinese technology corporation founded in 2010, Cheetah Mobile (CM) formally launched its overseas strategy and entered international markets in 2012. As a born-global firm, CM moved forward along the path of internationalization and achieved success in international markets soon after its establishment. The case illustrates how CM faces and solves cross-cultural conflicts.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-TU0104

発行日:2019/8/27

登録日:2019/10/15

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