Cheetah Mobile: Cross-Cultural Clashes Within a Technology Company Born Global
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
As a Chinese technology corporation founded in 2010, Cheetah Mobile (CM) formally launched its overseas strategy and entered international markets in 2012. As a born-global firm, CM moved forward along the path of internationalization and achieved success in international markets soon after its establishment. The case illustrates how CM faces and solves cross-cultural conflicts.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-TU0104
発行日:2019/8/27
登録日:2019/10/15