How to Keep a Crisis from Happening
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Much has been made of both Johnson & Johnson's responsive handling of the Tylenol tampering incident of 1984 and the Ford/Bridgeport Firestone tire recall of 2000. As a result, crisis management has earned a spot on the front burner in many companies. But
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-U0012C
発行日:2000/12/1
登録日:2007/8/16
