Margaret Mead Meets Consumer Fieldwork
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Ethnography is an alternative market-research technique that's being used to inform the product development cycle like never before. Using the anthropologist's tool kit of methods and theories, ethnographers are giving corporations an inside look at the c
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-U0108C
発行日:2001/8/1
登録日:2007/8/16