Branding from the Inside Out, and from the Outside In
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A brand should serve as a trustworthy guide to help consumers make choices. But before your product or service leads customers through a crowded, information-sodden marketplace, it must set itself apart from the rest. So how can your brand capture consume
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-U0202C
発行日:2002/2/1
登録日:2007/8/16