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Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior

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Historically, companies have tried to influence and figure out their customers' needs and wants by using the carrot and the stick approach. However, some companies are having success with a third approach--using social norms and the power of the group. Th

【書誌情報】

ページ数:2ページ

サイズ:A4

商品番号:HBSP-U0303D

発行日:2003/3/1

登録日:2007/8/16

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