Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior
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¥1,012 JPY
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あたり
Historically, companies have tried to influence and figure out their customers' needs and wants by using the carrot and the stick approach. However, some companies are having success with a third approach--using social norms and the power of the group. Th
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-U0303D
発行日:2003/3/1
登録日:2007/8/16