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The Next Ideas: Winning the Swing Vote

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Marketers can't hit their revenue targets by relying only on the brand loyalists who always buy their products. To succeed, marketers must also win over a portion of the undecided consumers who have little, if any, affinity for their products. The answer

【書誌情報】

ページ数:1ページ

サイズ:A4

商品番号:HBSP-U0311F

発行日:2003/11/1

登録日:2007/8/16

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