The Fourfold Path to Figuring Out What Your Customers Really Want
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Purchase-intention surveys are frequently used to predict sales of new products. But current research suggests what many managers have long known: all too often, the intent to purchase does not translate into an actual purchase. Why are customers so diffi
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-U9809B
発行日:1998/9/1
登録日:2007/8/16
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