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Customer-Satisfaction Measurements: An Answer to Yesterday's Problem? (Guest Column)

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Your customers tell you they're satisfied, but suddenly they're buying from your competitors. Why? The author cautions against equating customer satisfaction with customer loyalty and offers advice on measuring customer satisfaction in ways that really ma

【書誌情報】

ページ数:1ページ

サイズ:A4

商品番号:HBSP-U9908E

発行日:1999/8/1

登録日:2007/8/16

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