DMD Compresores was an Argentine SME specialized in industrial compressed air solutions. This case describes the company s attempts to adapt to a new setting that hindered its path to sustained business and organizational growth. As DMD compressor sales became stagnant and profit margins were impaired by rising local costs, the company faced two new major challenges: 1) changing its culture based on using services to support sales to providing sustainable services, and 2) introducing and revising management systems to suit its new business model. What was his CEO missing as he looked for a way out of the crisis? How can they manage the key issues in order to align people and systems towards the execution of an adapted business model? Universidad de San Andr s' case collection

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-US0003

発行日：2015/3/25

登録日：2016/9/21