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Battle for Value: Federal Express Corp. vs. United Parcel Service of America, Inc. (Abridged) (v. 2.5)

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This is a Darden case study. In July 1995, J.C. Penney announced the award to United Parcel Service (UPS) of a billion-dollar, five-year contract for delivery services. This was the largest distribution contract ever awarded and represented a dramatic concentration of Penney's business with one carrier. Invites students to assess the financial performance of Federal Express and UPS. The two firms have competed intensely for dominance of the overnight express package industry. Requires no numerical computations of the students; rather, their tasks include interpretation of the results and reflection on the result's implications.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-UV0004

発行日:1995/10/6

登録日:2014/8/20

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