This is a Darden case study. Students assume the role of adviser to Anita Roddick, the managing director of The Body Shop, and prepare a three-year forecast of the firm's income statement and balance sheet. Introduces percentage-of-sales forecasting, and walks students through the preparation of a simplified forecast, first using pencil and paper, then a spreadsheet program on a personal computer. Emphasizes the importance of being able to talk plainly about one's financial forecast and the insights that are of use to the general manager.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-UV0009

発行日：2001/10/8

登録日：2017/3/9