This is a Darden case study. Allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation of how rivals raise the competitive ante, search for new ways to add customer value, and come to realize that sustaining a competitive advantage is difficult.

【書誌情報】

ページ数：33ページ

サイズ：A4

商品番号：HBSP-UV0015

発行日：1996/2/15

登録日：2014/8/20