This is a Darden case study. An angel/venture capitalist could invest in an Internet sheet-music publishing start-up. The chance of success multiplied by the value, if successful, suggests that this isn't a good investment. Nevertheless, several friends suggest the optionality present in the venture: abort an unsuccessful Web site and sell the technology; switch the technology if the Web site is good, expand, buyout. Decision trees and Monte Carlo simulations are used to value these options, which make the opportunity look very attractive.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-UV0361

発行日：2001/9/4

登録日：2014/8/20