This is a Darden case study. This technical note describes, compares, and contrasts the strategic-planning techniques developed by the Boston Consulting Group, McKinsey, and Arthur D. Little consulting firms in the mid-1970s. The approaches were developed to classify the businesses within a diversified firm in order to decide which businesses to fund for growth. The assumptions and philosophies underlying each approach are contrasted, as are the consultants' relationships with client firms.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-UV0439

発行日：1991/3/3

登録日：2015/10/22