Cluster Analysis for Segmentation
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
This note is designed for use in an MBA marketing research course. It provides an overview of segmentation using K-means clustering. A simple algorithm for K-means clustering and the process of profiling clusters are provided. The note discusses the need for segmentation in marketing and emphasizes the role of managerial judgment in choosing a segmentation policy. Examples from the insurance industry are used in the note.
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-UV0745
発行日:2007/3/22
登録日:2014/8/20