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United Beverages: Product Development Genius or One-Hit-Wonder?

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United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-UV0900

発行日:2007/11/15

登録日:2019/10/30

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