This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This case describes the supply chain management and internal changes by Swiss firm Rohner, a commercial fabric manufacturer, as it transformed its strategy from conventional production to benign fabric based on the application of cradle-to-cradle design. The case illustrates the way firms can turn sustainability ideas into growth and differentiation opportunities.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-UV1182

発行日：2006/12/6

登録日：2017/1/30