Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Jennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-potential growth opportunity: a home mortgage product aimed at high-net-worth customers of the parent company. As she gets ready to present her idea to PillarPoint's executives, what should she propose as the next steps for moving the initiative forward?