Progressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. The case describes the company strategies for differentiating their service through Immediate Response Vehicles, Express Quote (comparing prices for prospective customers, and multichannel marketing agents, 1-800 numbers, and the Web). Through these programs and a series of creative advertising campaigns the company has built a strong brand in a relatively short time. Channels with their pricing and channel strategies remain.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-UV1222

発行日：2008/4/14

登録日：2013/7/8