A Note on the Marketing Analytics Course at Darden
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This note provides a detailed description of a second-year elective called Marketing Analytics at Darden. The course exposes students to marketing strategy that is empowered by data analytics. The three modules in the course include product analytics, customer analytics, and measuring return on marketing. Specific attention is provided throughout the course to familiarize students with using large marketing databases for obtaining insights that will help marketing decisions.
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-UV1230
発行日:2008/8/25
登録日:2013/7/8