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On Writing Cases Well

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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How does one know what makes a good case? Are there certain attributes that effective business school cases have? This technical note was intended to help writers who may or may not be business school professors write a case. The note includes material on objectives, finding leads, interview questions and interviewing techniques, and case structure. Although the idea of what constitutes a good case may be debatable, there are several characteristics that good case studies have in common..

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-UV1290

発行日:2007/12/10

登録日:2022/4/11

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