How does one know what makes a good case? Are there certain attributes that effective business school cases have? This technical note was intended to help writers who may or may not be business school professors write a case. The note includes material on objectives, finding leads, interview questions and interviewing techniques, and case structure. Although the idea of what constitutes a good case may be debatable, there are several characteristics that good case studies have in common..

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-UV1290

発行日：2007/12/10

登録日：2022/4/11