This case series (see also the B case, BP-0384) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The A case opens in early 1993, and describes the process used to produce the plan, which included the participation of staff at every level.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-UV1592

発行日：1998/2/11

登録日：2017/3/9