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Frito-Lay North America: The Making of a Net Zero Snack Chip

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Implementing a sustainability strategy requires firms to consider economic, strategic, environmental, and community perspectives. Suitable for MBA, undergraduate, and executive learners, this sustainability case covers innovation, intrapreneurship, and strategy. A technical note entitled, "Corporate Greenhouse Accounting: Carbon Footprint Analysis" (UV2027) is an effective complement. Frito-Lay's Arizona facility pilots a program to take its snack chip manufacturing off the grid. Decision makers discuss operating, financial, marketing, and corporate strategy as the facility calculates its carbon footprint, converts to non-fossil-fuel energy sources, and stops relying on the scarce local water supply.

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-UV2025

発行日:2009/5/4

登録日:2019/2/21

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