Implementing a sustainability strategy requires firms to consider economic, strategic, environmental, and community perspectives. Suitable for MBA, undergraduate, and executive learners, this sustainability case covers innovation, intrapreneurship, and strategy. A technical note entitled, "Corporate Greenhouse Accounting: Carbon Footprint Analysis" (UV2027) is an effective complement. Frito-Lay's Arizona facility pilots a program to take its snack chip manufacturing off the grid. Decision makers discuss operating, financial, marketing, and corporate strategy as the facility calculates its carbon footprint, converts to non-fossil-fuel energy sources, and stops relying on the scarce local water supply.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-UV2025

発行日：2009/5/4

登録日：2019/2/21