These cases describe the common direct-mail practice of testing a random sample of names from a rented list in order to decide whether to rent (and roll out) the entire list. Students must decide how many names to test and how many rounds of testing to conduct before making the roll-out decision. The cases are designed to support a class exercise in which teams of students conduct simulated tests and rollouts. In the "economic selection" case, economic parameters are provided such that each team receives a dollar profit for the exercise.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-UV2921

発行日：2001/8/15

登録日：2014/8/20