Advertising Experiments at the Ohio Art Company
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¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
This case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments allow for a discussion of the problems with establishing a causal relationship between advertising and sales.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-UV2965
発行日:2008/2/13
登録日:2013/10/17