This note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-UV2969

発行日：2009/4/21

登録日：2016/2/18