The Silk Soymilk brand evolves from a single homemade product to a regional then national brand, facing challenges such as investment influx, acquisition, and competition from new entrants into the market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories and how its efforts could best realize growth targets. Which option carries the biggest risks, and which would best enhance its position as a market leader?

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-UV2970

発行日：2009/4/21

登録日：2015/9/28