Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "Conjoint Analysis: A Do it Yourself Guide" (515024). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-UV2971

発行日：2009/4/3

登録日：2014/8/20