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Portland Trail Blazers

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Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "Conjoint Analysis: A Do it Yourself Guide" (515024). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-UV2971

発行日:2009/4/3

登録日:2014/8/20

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