Portland Trail Blazers
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¥1,144 JPY
通常価格
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¥1,144 JPY
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あたり
Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "Conjoint Analysis: A Do it Yourself Guide" (515024). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness.
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-UV2971
発行日:2009/4/3
登録日:2014/8/20