This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strategy.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-UV2974

発行日：2009/7/8

登録日：2015/2/5