The Seven Questions of Marketing Strategy
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¥1,012 JPY
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¥1,012 JPY
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あたり
This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strategy.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-UV2974
発行日:2009/7/8
登録日:2015/2/5