Southwest Airlines: Singin' the (Jet)Blues
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¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This case details the history of Southwest Airlines from its inception, in 1971, until 2004. The case provides details of Southwest's business model and reasons for success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.
【書誌情報】
ページ数:16ページ
サイズ:A4
商品番号:HBSP-UV3542
発行日:2004/11/23
登録日:2015/9/28