In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the U.S. disposable diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's "special relationship" with Wal-Mart was being called into question.This case is a supplement to UV4013.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-UV4014

発行日：2001/9/28

登録日：2018/7/5