Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the half-truth," "creative interview tactics," and "truthfully representing your company," among others), explore the ethical implications of decision making in the marketing arena.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-UV5276

発行日：2010/4/19

登録日：2019/1/29