This case focuses on customer lifetime value analysis and how this analysis, when paired with previous experience with consumer promotions, can guide thinking in developing the best strategies and tactics for entering new markets. Specializing in local organic meat and produce, Retail Relay has developed a new business model for on-line grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia, it is considering expanding to other, larger markets.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-UV5738

発行日：2010/5/10

登録日：2014/8/20