SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
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Suitable for both MBA- and undergraduate-level courses such as integrated marketing communications, this case traces a product from idea to established, successful brand. A spirits industry executive perceives a gap between the under-$10 and the $25-and-u
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-UV5763
発行日:2011/9/2
登録日:2014/8/20
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