The founder and CEO of Edison2 and his internationally renowned team of designers, engineers, and professional race car drivers had worked tirelessly for three years to design and build the Very Light Car (VLC), which won the 2010 X Prize competition. Now the CEO is considering what path Edison2 would follow. The only thing he had decided is that Edison2 should not attempt to become a traditional auto manufacturer, given the large amount of new capital it would require and the likelihood that it would have to compete long-term with the established behemoths in the industry. The CEO has narrowed his choices to two possible paths: Edison2 could enter the specialty fleet market in the United States or seek out partners to reach the consumer vehicle market in the developing world. The company's dwindling supply of money is an issue so he needs to decide which direction to take the company and how to go about doing it.