CEO Robert Huth had taken David's Bridal from a loss in 1996 to sales of $817.7 million by 2011, but he was concerned about future growth. People were waiting longer and longer to get married and, once they decided to, were spending much less than in the past, so the industry had seen year-over-year declines since 2007. How would David's Bridal establish its brand in the minds of a new generation of brides who shopped, purchased, and decided differently than past generations?

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-UV6510

発行日：2012/8/17

登録日：2014/8/20