Marketing managers must often face the challenge of justifying investment in a marketing mix despite the difficulty of isolating the effect of any particular marketing activity. This note introduces experiments as a means of establishing causality and thus a campaign's projected efficacy.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-UV6533

発行日：2012/8/29

登録日：2014/8/20