In the spring of 2008, the marketing manager of Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace the original Wheaties. Otherwise, she was open to any opportunity to differentiate Wheaties from the orange box and yet fully embody the brand equity.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-UV6536

発行日：2012/9/11

登録日：2013/7/8