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Wheaties: Reinvigorating an Iconic Brand (C)

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The results were not promising following the initial campaign and launch of Wheaties Fuel as sales dipped five months after it had been put on store shelves. Still there was a 96% incremental gain in sales of the original Wheaties, and many of its new con

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-UV6538

発行日:2012/9/11

登録日:2013/12/10

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